Google: On shopping spree and always still hungry. Google has purchased Motorola mobility, the Mobile Division of US group Motorola, a sinfully expensive price. GadgetsATZ.com summarizes what motives behind the takeover were stuck, what impact it has and how evaluate the experts of Google’s decision.
Google’s Android is better protected
The fact that Google 65 percent more than the current stock value, you can look deep claims for Motorola’s mobile phone business: It was about the thick patent portfolio. Google put out not less than $12.5 billion and thus $9.4 billion more than in the so far most expensive acquisition (DoubleClick with $3.1 billion in 2007). Taking giant to save especially the operating system Android, which seriously threaten competitors with numerous patent lawsuits. The own adjustments that continue to be used in most of the Smartphone industry, have Google gives you a presence – the Group owns patents but comparatively little. According to the search engine optimizer by SEObytheSea Google had just own 871 patents to beginning of the year (granted, 02 / 11) and nearly 300 other companies had – transferred to Google Motorola comes today on about 17,000 approved and 7,500 to patents.
And because on the one hand Google has lost the struggle for the interesting patents of Nortel software provider against an amalgam of Apple and Microsoft and is at the same time even in patent litigation, the question of patents was apparently all the more urgent. “Motorola has a strong patent portfolio, which will allow us to better protect Android from anti-competitive threat from Microsoft, Apple and other companies,” Google CEO Larry Page said bluntly. The about 1,000 patents owned by IBM, which had recently acquired Google, disappear in addition to Motorola’s outright. The only one who finds the cheap purchase price and thinks that Google has received the “long-underrated” patents still pretty cheap, is the major shareholder Carl Icahn.
Motorola defy + could attract customers by the new owner.
Highly integrated hardware/software systems of the Apple on the horizon
Motorola has a two years experience with Android-based handsets (as a first mover the droid phone of 2009, which scores already in its third generation), some product ranges in certain regions has again reduced (for example Flipout in Europe), and some so successfully placed eagerly awaits the successor (defy +). This experience could be very thanks to Google. Also the own software tweaks, such as the platform Motoblur, which based on Android, certainly represent a good starting position for Google/Motorola. Here, there will be a vertical product integration in particular according to analysts such as Gartner’s van Baker.
This could result in a push for Google TV lately somewhat weak Division. Motorola is one of the largest manufacturers of set-top boxes in the United States. In the Telephony end device area Google/Motorola could bring new products, such as a telephone, which is equipped by default with Google voice. Google’s extensive map services and Motorola’s Motonav could be integrated; under the aegis of Google could flourish new Motorola Bluetooth and remote business, was considering the PC world magazine. As far as the speculation about new product categories. In the official announcements are yet for any of the directions of trends.
Especially in China, where according to the Economist Intelligence Unit in all provinces, the emphasis on growth, the market-sharing question urgently. Motorola has invested here recently, suppliers and channels to open up and bind – Google has withdrawn because of dispute with the Chinese Government censoring from the market. Motorola offers even devices in China, where the granted search engine Baidu is preinstalled. The purchase of Motorola by Google, which drive a different policy on China, should beat there is still some waves, believed the Wall Street Journal.
Effects in the Asian market and from the hardware supplier
According to a report in business insider, a new situation arises may among the Asian partners of Android from Google. Samsung and LG could compete now much more and also they become for Google by partners in the sales channel real competitors, because its archrival in the market, Motorola mobility, is now owned Google.